Fractional Marketing Manager for

Food & Beverage Brands

Portfolio

  • Lemonhead x National Breast Cancer Foundation Partnership

    Oversaw holistic marketing program including design work, social media, press/media, website, and production/event management.

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  • Black Forest Gummy Bears Influencer Campaign

    Spearheaded social influencer program, which reinforced Black Forest’s brand positioning as a great tasting, juicy gummy bear through authentic content.

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  • Chomps Blog

    Partnered with CHOMPS on strategy/writing original blog post content. One post is linked here (Healthy Road Trip Snacks).

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  • Mr Muscle Creative Campaign for New Product Launch in Africa

    Led strategy, creative development and production of assets - film, social posts and a radio script - which promoted this new product innovation.

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  • Daily Crunch Snacks Blog

    Partnered with Daily Crunch Snacks on strategy/writing original blog post content. One post is linked here (The Many Health Benefits of Sprouted Nuts).

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  • Proper Good Blog

    Partnered with Proper Good on strategy/writing original blog post content & auditing existing posts to boost SEO. Example post is linked here (Our Favorite Pantry Staples).

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  • aSweatLife Blog

    Partnered with aSweatLife on strategy/writing original blog post content. Example post is linked here (Back to the Office? Here’s How to Pack a Healthy Lunch).

    Read Here

Testimonials

  • “Working with Melanie has been an absolute delight and I would recommend her to anyone looking for quality writing in your brand voice. Melanie took the time to really understand our brand and the tone of voice we were aiming for with the blogs. All of her research and writing has been done with great communication and impeccable organization!”

    Jennifer Jane (Chief Marketing Officer, Proper Good)

  • "Melanie was my Coachee for her first several months at Bounteous. She is as professional and as kind as it gets. Melanie helped strengthen our go-to-market strategy and messaging for the Bounteous brand, internally and externally. She contributed to several awards, press releases, case studies, social media campaigns, webinars, newsletters, and other pieces of valuable content. She’s organized, thorough, and resilient. In her time at Bounteous, she helped the growing marketing team soar to new heights and work across competencies for content development, production, processes, and more.”

    Sarah Baker (Associate Director, Bounteous)

  • “I worked with Melanie on a number of brand marketing initiatives. In our time together I found her to be process-oriented and results-focused. Melanie often organized and led a broad number of agency stakeholders to success on initiatives ranging from senior thought leadership, press releases, and awards to successful in-market events. On top of that, her passion for education and mentorship makes her an amazing resource for any team.”

    Michael Bartholow (Sr. Director of Brand Marketing, Bounteous)

  • “Melanie is efficient and comfortable with managing a project from brief to post-production, making sure that all the "T's" are crossed and "I's" dotted. Her attention to detail has been invaluable with change management of both digital and traditional media, putting together a real-time status of multiple campaigns at once. She's an extraordinary team player both with internal stakeholders and clients alike. Her ability to build strong relationships is a key to her success; that and her ready smile and positivity. She would make a solid addition to any team!”

    Bridgette Pierce (Managing Director, Ogilvy & Mather)

Services/Pricing

My hourly rate is $125/hour - this is often the best fit for small but mighty teams whose needs shift from week to week! I also offer deliverable bundling and retainer options catered to your brand’s specific needs.

Please contact me if your needs differ from the services listed below!

Blog Post

Starting at $200 per blog post

Email Sequences and Newsletters

Starting at $50 per email

Website Page Copy

Starting at $500 per page

Product Descriptions

Starting at $50 per product description

Press Releases & Media Pitch Write-Ups

Starting at $250 per press release*

Starting at $50 per media pitch*

*Copy only: service does not include outreach to media contacts

Social Media Post Copy

Starting at $50 per post

About Me

Hi there! My name is Melanie and for the last 10+ years, I have worked in advertising and brand management for brands in the consumer packaged goods (CPG) space.

As a fractional marketing manager, I help founders and teams who need support at the manager level (versus Director or CMO), but may not have the budget or need to hire a full-time marketing manager. Or, the in-house marketing team may just need extra hands on key projects.

I take oversight and facilitation of communications projects like video, website/blog, social, influencer, eComm, and email marketing off your team’s plate – All while being a strategic partner and trusted extension of the full-time team.

Food and beverage CPG is my “bread and butter” (pun intended :) ), but I am open to working in a variety of spaces! Most important to me is partnering with kind and collaborative folks who are passionate about the brands they are building.

If that sounds like you, I’d love to chat!

Ready To Connect?

Reach out via email at melanie@mkelleycreative.com or book a time slot below!